Get tag-worthy, search-ready TikTok that actually moves the needle.
Hi, I’m Alexis.
I’m a content strategist, creator, and social media manager who helps businesses grow through strategy-led content — especially on TikTok and short-form video.
Long before social media existed, I was building and marketing businesses from the ground up. At 21, I launched my first florist, which grew into two stores and a newsagency. Back then, self-promotion meant hustling for attention through magazines, newspapers, and community press — and I learnt early that when people feel connected to a business before they walk through the door, growth happens faster.
While studying my Graduate Certificate in Business at UWA, I realised that what I’d been doing my whole career was marketing — building brands, creating demand, and finding ways to connect people to businesses and products in a way that drove real growth.
Today, I help brands create content and content strategy that builds trust, visibility, and real engagement before the first click. From TikTok and Instagram Reels to long-form YouTube strategy, I design practical content systems that work across platforms and within the realities of running a business.
Because I’m not just a marketer — I’m a business owner too. I understand margins, lean teams, and the difference between content that simply looks good and content that actually converts.
We champion our key brand partnerships.
We champion our key brand partnerships.
We regularly collaborate with Content Creators.
We regularly collaborate with Content Creators.
Client results, in their words.
“Massive thanks to Lex and her team for making this happen. Within 24 hours of Lachie’s post going live on Instagram and TikTok, our foot traffic surged by 50% and we nearly sold out of our signature dishes that evening. The content was genuine - reflecting Lachie’s charm and deep culinary insight - and it really resonated with his followers.
It wasn’t just marketing; it was storytelling. We saw not just more customers, but new faces discovering us for the first time. Sales lifted immediately, and our social engagement and online presence have continued to grow. If you’re after authentic influence that delivers real results, look no further than Alexis - she truly puts her heart into it. Thank you, Lex. We’re excited for more collaborations ahead.”
Ritchie Shrestha – Street Eats Mt Hawthorn
Alexis and the Flurorescence team have been absolutely fabulous and we highly recommend their services. They picked up our business vibe effortlessly and created a social media marketing campaign that really resonated with our target audience. Alexis is a true gem, she seems to have that superpower of capturing our very essence and packaging it for the masses. Having some marketing support has offered us great relief and precious time back to focus on operational delivery. Thankyou team Fluroresence!
Tom & Milly — Meat & Mains
“Alexis is amazing to work with. She is super organised, very fast at replying and communication in general and also great to just have a chat with! She booked me into a few food spots to film videos with and all the shoots went very smoothly which is great. 10/10 service.”
Drew from Kickback Socials – Content Creator
“Working with Lex from Fluorescence Marketing has been an absolute pleasure. As a food TikTok UGC creator, I’ve found her to be warm, approachable, and incredibly flexible when initiating collaborations for her client, Hawaiian Shopping Centres.
The entire process - from booking me, to briefing me on the client, right through to payment - is simple, straightforward, and she gives me the freedom to create content that feels organic to both me and the brand.
This level of trust and flexibility is rare to find in an agency, and it’s why I’ll continue to cherish my relationship with Lex and Fluorescence Marketing. She truly makes the whole experience enjoyable, and I look forward to continuing my work with her for the future. ”
Nikki Theo – Content Creator
“I’ve worked with Alexis several times to create content for brands, and it has been an incredible experience every time. She makes the entire process smooth and stress-free from beginning to end- from the initial planning call to the amazing finished content. I always look forward to working with her on new projects!”
Lili Perth Foodie – Content Creator
“Alexis is really great at communication, especially explaining the process to someone who have never had experience with collaboration.
She always provides clear guidance and instruction on how the contract works. The flexibility provided in the contract is also great for a freelancer like me.”
Magical Cat – Content Creator
“Working with Alexis has been a great experience, from booking dates to briefing me on a job, she’s always clear, precise and organised. She’s extremely easy to work with, always open to your needs as a creator and easy to adapt to a change in the plans.
When she does have notes about things that she needs changed (in a video for example), she communicates well and is great at telling me as her creator what she likes, dislikes or what the client wants in a way that doesn’t create conflict or uncomfortable air between us.
She is a true collaborator and I love the way we can share ideas. She balances the needs of the client and the creator exceptionally well and I always look forward to working with her.”
Montanna Jenner @ Monday Studios – Content Creator
What Sets Me Apart
I approach content strategy from both sides — brand and creator.
I work with businesses to create content and content strategy that builds visibility, trust, and actual engagement, but I also work closely with content creators to help them better understand brand partnerships, negotiate smarter contracts, and audit their platforms through the eyes of someone who hires creators and builds campaigns professionally.
I don’t represent creators. Honestly, I think most creators can represent themselves perfectly well with the right guidance.
What I do bring is the brand perspective.
I understand what businesses are looking for, why certain campaigns convert, why some creators consistently get repeat work, and where brands quietly lose confidence.
That mix of business owner, strategist, and creator-facing experience gives me a very different lens when it comes to content.
Long before social media existed, I was building and marketing businesses from the ground up. I understand visibility, customer behaviour, sales, margins, and the pressure of making marketing decisions that actually need to work.
That’s why I thrive working with small to mid-sized businesses.
I’m not interested in overcomplicated marketing plans or content created for vanity metrics. I care about helping businesses create content that feels relevant, sustainable, and commercially smart.
Get in touch.
Tell me about your business, goals and timeline. I’ll reply with next steps and a suggested approach.
Prefer to chat? Request a quick 1:1 call.
